Mighty Yale University's psychology department has conducted studies showing that some words in the English language are more powerful than others. Here are the top 10 most powerful words according to Yale:
You -- Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copywriting, you should use “you†in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you†is not in it.
Results -- Works in rationalizing a purchase.
Health -- Especially powerful when it applies to a product.
Guarantee --Provides sense of safety at time of purchase.
Discover -- Presents a sense of excitement and adventure.
Love -- Continues to be an all-time favorite.
Proven -- Helps remove fear from trying something new.
Safety -- This could refer to health or long-lasting quality.
Save -- We all want to save something.
New -- It's part of basic human makeup to seek novelty.
Now that you have this ocndensed version of this study from Yale be sure to put it into play in your writing for direct mail ideas, email and landing pages. You might also want to use them in your HTML page titles and pages descriptions.
I used to have a list of these top ten most powerful words for marketing and sales copy printed out and pasted to my wall. After writing this review I'm going to make a new printout and get these gems back on my wall. I've been failing to use my own advice!
You might also like reading:
Using the word FREE in email sales copy
Tune Up Your Welcome Email Message
Testing Your Email Sales Copy
You -- Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copywriting, you should use “you†in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you†is not in it.
Results -- Works in rationalizing a purchase.
Health -- Especially powerful when it applies to a product.
Guarantee --Provides sense of safety at time of purchase.
Discover -- Presents a sense of excitement and adventure.
Love -- Continues to be an all-time favorite.
Proven -- Helps remove fear from trying something new.
Safety -- This could refer to health or long-lasting quality.
Save -- We all want to save something.
New -- It's part of basic human makeup to seek novelty.
Now that you have this ocndensed version of this study from Yale be sure to put it into play in your writing for direct mail ideas, email and landing pages. You might also want to use them in your HTML page titles and pages descriptions.
I used to have a list of these top ten most powerful words for marketing and sales copy printed out and pasted to my wall. After writing this review I'm going to make a new printout and get these gems back on my wall. I've been failing to use my own advice!
You might also like reading:
Using the word FREE in email sales copy
Tune Up Your Welcome Email Message
Testing Your Email Sales Copy
Article Source: http://www.articlealley.com/article_1144572_64.html
Comments
Post a Comment